Brazil's Top Drawing & Coloring Apps in Q2 2024: A Sensor Tower Analysis

In the second quarter of 2024, Brazil's Drawing & Coloring app category has seen significant user engagement. Sensor Tower provides a detailed look at the performance of the top five applications in this segment.

Color ASMR: Painting Book by Zego Studio saw a fluctuating download pattern with peaks reaching up to 237K, while weekly active users remained strong, starting at 1.27M in the first week and ending at 1.3M.

CrazyLabs LTD's Phone Case DIY experienced steady downloads, hitting a high of 147.8K. Revenue showed an upward trend, especially in the last week, reaching $69. Weekly active users rose to a peak of 505.7K.

X-FLOW's Happy Color®: Coloring Book maintained consistent downloads, with a high of 104.8K. Revenue peaked at $220 in mid-June, and the app's weekly active users saw a high of 723.7K by the end of May.

Coloring & Learn from Orange Studios Games had a notable spike in downloads mid-April at 110.8K and ended the quarter with 48.9K. Revenue reached a high of $154 in early May, and the app saw its weekly active users peak at 1.21M in mid-April.

Lastly, JoyCraze's Doll Color: Princess Coloring witnessed a steady increase in downloads, ending at 90K in the last week of June. After an initial absence of revenue, it peaked at $40 in mid-May, and weekly active users steadily grew to 203.9K.

For more insights and detailed app performance metrics, visit Sensor Tower's platform.